Pearl Thusi has launched her own hair care range in collaboration with South African beauty brand, AfroBotanics.
Named after Pearl’s signature brand, ‘Black Pearl’ by Pearl Thusi was jointly created by Ntombenhle Khathwane, owner of AfroBotanics, Pearl and marketing maven Jennifer Bala. In an elaborate event, coordinated by Jennifer, the trio exclusively revealed the hair care range to media and VIP guests at Midori Salon in Sandton on the 5th of November 2015.
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“AfroBotanics positions itself as a premium mass brand and the Black Pearl range fits perfectly in that segment.” States Ntombenhle. This is Pearl’s introductory offering aimed at addressing the most pressing problems encountered by African men and women with natural hair.
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The Enhanced Moisture range consists of the following 4 products developed to maintain healthy hair, battle dryness, brittleness and hair breakage:
Moisturising Shampoo: sulphate-free with tea-tree and peppermint oils.
Conditioning Moisturiser Spray: a daily moisture treatment that detangles, moisturises and softens hair.
Hydrating Conditioner: high content of natural botanical oils and natural conditioners.
African Oil Blend: containing Avocado, Baobab, Coconut, Marula and Shea Oils.
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All products do NOT contain mineral oil, petrolatum or paraffinum liquidum.
The brand will focus will be on educating women on how to care for their hair so they achieve the best condition no matter how they prefer to style their hair. Assisting the consumer to understand the science of their hair, the science of hair care ingredients, coupled with providing quality products that deliver on their promise, is the driving force behind this venture.
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The collaboration was initiated by Jennifer Bala. Having known Pearl for a long time Jennifer knew that Pearl wanted to establish her own hair care range, a decision informed by the need to keep her natural hair in good condition. So introducing Pearl to another long time friend, Ntombenhle was the next logical step, as she was also looking to collaborate with a like-minded celebrity who shared the same values when it comes to hair and business.
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At the media launch Pearl said : “I treat my hair like my child…it’s important to nurture your roots, your scalp and your hair, no matter what texture it is.” She says she previously lost out on certain business opportunities because she would not agree to relaxing her hair in order to become a brand ambassador for certain hair care brands.
However, she added that, “it is better that things worked out that way because now I have my own hair care range. I own my hair and its shrinkage, I own the products I use on my hair and I own my choices as woman, thus the tagline for my range is ‘Own It!’”
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“This isn’t the usual endorsement or brand ambassadorship, this is an entrepreneurial collaboration rarely seen in the South African market. It is a collaboration between three business minded women, with similar passions, aimed at giving consumers the best products and experience based on transparency, engagement and authenticity in a way that is lacking in the consumer product space,” said Ntombenhle at the product launch.
The ‘Black Pearl’ range will be available as part of the AfroBotanics collection listed in selected Game Stores from the 25th November 2015 and online from the 13th of November 2015.
Launch photos by Jerri Mokgofe.